You have a website with lots of visitors per month with good engagement, but behind that huge traffic, how many are your true value audience.

The main motive behind asking this question is that because somewhere or other, the main motive behind having a website is to reach to right people so as to become popular, create conversions with high ROI, becoming influencer and promote sales.

Audience is directly proportional to marketing efforts.
Some of the popular ways to achieve traffic are:

Social media: Social media is one of the biggest platform to reach to audience. People create official social accounts, create blogs and promote social sharing on the blogs. This way the social traffic is generated.

Email Marketing: Email marketing is a traditional and effective medium to generate traffic.
Sending monthly/weekly newsletters, random posts related to person’s interest. Email being one of the very frequently checked places, can drive good traffic.

Paid Ads: Paid ads are the quickest mediums to generate traffic. Depending upon provider, they can be implemented on websites, search engines and on social media.. It drives quick and relevant traffic to the site.

Content Marketing: Content marketing is a type of marketing which involves creation of content that does not explicitly intent to promote a product but aims at generating interest. This way the audience gets informative content but also knows about the product or service one is intend to

Aware about.

Why it is crucial to know about the traffic?

Traffic is the factor which decides success and failure of a website’s goals. Knowing about the traffic can help a website to filter out unnecessary traffic channels and help regulating traffic generation methods.

Traffic can be categorised in different parts based on gender, demographic location, interests etc.
This creates a clear view for a web owner to decide its ideal audience.

After deciding ideal audience, relevant channelization and execution becomes more precise.

This is why it is important to know about the audience.