In business it is not always mandatory to earn profits. Some of them incur losses because of poor marketing or product targeting.

Especially in case of areas when a business is new to an unknown audience. This is like targeting an arrow in dark.

For a web based business, audience is vast, 3.5 billion. They have every type of possible customers to get entertained by. Most often, the internet audience is mystery for web businesses and often becomes cause of ‘not doing well’.

Such type of losses can be prevented by using technology. Today identity as a service is widely been used as a solution for identity management. Along with identity management, it can also be used for implementing access management for an business.

The main reason for its adoption was its simplicity and SaaS based platform which has secure and quick integration to any service. As an addon to this service, customer insights is being used.

Customer insights are the in-depth insights for registered users on a web property. It shows customer’s like, dislike, preferences and other 600 data points relate. These data points are collected via registrations on the site.

For businesses who have unknown audience bouncing back from their site, identity management with customer insights is the best tool to opt for. Businesses with in depth knowledge about their customers have very much better chances of making right decisions regarding their products and services with respect to customers.

According to their customer type, product and services can be customized so as to provide personalized experience to the customers. This will not only help business to recover from the losses but also prevent one from going into.

On the other hand, businesses are getting a helpful tool for creating identities on their web property.

Hence opting an identity management platform is a win-win for the businesses.