Common mistakes an online business makes when upgrading

An online businesses has certain phases in its journey. It goes from ups and downs throughout its journey. The main focus of every business it to stay productive and serve efficiently, even when they are on high tide or low tide.


When a business gets success, lots of options get open for them. Form changing offices to hiring new recruits, hypothetically they upgrade everything.

Often a website is seen as an entity where more investment is made during its inception, so as to get a quality product, a quality website.


In this process of upgradation, website is often neglected because it was the first thing where investments were made without critical compromises. So tag along your website too in journey of upgradation.

Below are some of the tips to keep check on while planning upgrade of your website.


Registration Service: Yes, it is the most excluded part of a website. Registration process is simple yet complex process. Once user registers, entries are stored in database and every time someone logs in, entries are fetched, checked and authorized.

Now imagine a scenario with lots of visitors per minute on authentication page.

Increase in load will cause system to become slow, affecting other processes on webs server.


A registration service is SaaS based technology which works independently of website. All the processes are executed and validated on another server, which is maintained by registration service provider.

As an online business grows, their customer base also grows, which in future can become hard to manage.


Advance Marketing Tools: Maybe what your marketing team suggested in starting days, now is the time to review upon. Advance marketing tools are paid but effective. They offer new horizons and channels of marketing and analytics. Some tools offers insights about how customers use your website and some offer deep insights about your customers, their preferences, likes, dislikes etc.


Cover up your these mistakes and see your sales go up.